Year: 2016
Creating a Brilliant Ad Campaign | Advertising Strategies
Creating a brilliant ad campaign doesn’t happen overnight—even though some seem to instantly become part of our cultural psyche. Nike’s “Just Do It” and Wendy’s “Where’s the Beef?” campaigns are …
Powerful Types of Advertising
In today’s digital age, we are bombarded by advertising—so much so, we have become immune to it. This is why many of the clients I mentor often ask me about …
Identifying Your Target Audience | Marketing Research
Many small business owners I work with underestimate the value of marketing research. Marketing research is important in developing your brand and establishing your unique place in the marketplace. More …
How to Develop a Marketing Plan
You don’t have to be a military strategist to know that going into battle unprepared is a losing proposition. Yet small business owners make a similar mistake every day by …
Four Debt Management Strategies
For many, financial independence is key to living a happy and healthy life. Living debt-free is what many aspire to, but the growing cost of living makes this more and …
Add Accelerated Mobile Pages to Your Marketing Mix
“How do I freshen up my marketing mix?” is a question I am asked on a regular basis. And there’s good reason for this: A stale or outdated marketing approach …
The Top Marketing Trends for 2017
Marketing trends tend to come at us fast and furiously. After all, this is a field that has been utterly transformed by technology, and continues to change on a daily …
Millennials and Finances: Are They Investing?
Unless you are a financial advisor, odds are good the phrase “Millennial investing” may not be part of your daily dialogue. This year, Millennials overtook Baby Boomers as America’s largest …
Effectively Operating Cash Flow
One of the biggest concerns for many of the entrepreneurs I mentor is effectively operating cash flow. Operating cash flow is key to running a successful business. But not many …
Capital Budgeting Basics
Growth is the lifeblood of any business—and smart capital budgeting is an important part of managing that process. Businesses need to spend money to operate smoothly, such as purchasing equipment …
