Money Mastery: Smart Financial Strategies Tailored for Women in 2024
The unfortunate reality is that many women find themselves at a financial disadvantage as compared to men. We typically make less money, take time off work to care for children, …
Financial Advice, Mentoring, Writing
Today’s social media outlets allow business owners to reach potential customers nationally and globally. In fact, according to a study by the Pew Center for Research, 65 percent of American adults reported they used social networking sites in 2015. But maintaining a social media presence among the various outlets available can be overwhelming and time-consuming. So which social media outlets are the most effective?
Not all social media outlets are created equal, so start by analyzing your business focus. For example, my business is focused on sharing information, which lends itself to fostering a community of like-minded individuals who are interested in educational products and services. Therefore, I have found that Facebook and Twitter are the best social media outlets to promote my work. But if you are in a business that is very visual, you may want to explore social media outlets that allow you to post photos or videos of your products and services.
Also, it is a good idea to review your target audience. A Pew Research Center study found that 90 percent of young adults between the ages of 18 and 29 use social media, compared to only 35 percent of adults who are 65 and older. Based on this data, you may want to tailor your social media and advertising strategies depending on who you want to successfully reach.
Now let’s take a look at what the top social media outlets have to offer:
Today’s social media outlets are a valuable tool that can help your business grow. But don’t get overwhelmed. Take a deep breath, analyze your target market and choose the social media platform that will maximize results. Before you know it, you will find your business platform expanding and may even discover a new customer base.
*http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
**http://www.makeuseof.com/tag/12-social-media-facts-statistics-know-2016/
***https://www.brandwatch.com/2016/03/96-amazing-social-media-statistics-and-facts-for-2016/
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