If you’re an entrepreneur or a small business owner, you’re probably aware of just how important social media is to your success. I’ve seen countless examples of small businesses growing their audiences through the skillful deployment of social strategies.

To give you one example of the rising importance of social, consider this: Total social media spending by businesses is expected to reach nearly $14 billion in 2018 — an amazing 100-percent increase in just three years.

For non-profits, the value of social media is even more pronounced. Awareness is crucial for non-profits; in order to raise money, they need to get their story out to the public. Social media is an invaluable tool for this purpose.

With that in mind, let’s talk about how smart social media goal setting can help your non-profit reach new levels of success.

Setting goals for social media success

Many non-profits rely on volunteer labor, or ask their employees to wear many hats, so it’s not always an option to have a full-time social media coordinator. It is important, however, to stay on top of the latest social media trends and best practices. Setting measurable goals and charting your progress is a great way to ensure that you’re maximizing your social outreach efforts.

To help you achieve this, let’s take a closer look at some of the most important goals to set.

  • Amplify your message. For non-profits, it’s essential to spread the word about your mission. Social media is a great broadcasting tool, but you’ll need to ensure that your messaging and voice remain clear, coherent and consistent.
  • Create sticky or viral content. Remember the Ice Bucket Challenge? This was one of the greatest social media successes of all time because it was a brilliant idea that was optimized for sharing. It also helped raise vast sums of money for the ALS Association.
  • Raise more donations. Charitable giving is the lifeblood of many non-profits. Skillful use of social media is a powerful tool for encouraging donors to indulge their generosity. Tools such as Charitweet and SnapDonateallow you to integrate fundraising tools directly into your social platforms. People can donate with the click of a button while reading a Tweet, a Snap or a Facebook post.
  • Cultivate a loyal audience.One of the best things about social media is that it deepens the relationship between you and your audience. For non-profits, that’s especially important. The more that your mission resonates with people, the deeper the engagement grows.

The takeaway

Social media is critically important for non-profits. By setting and reaching the goals outlined above, your organization will have greater opportunity to break through and reach a new level of success and impact!

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