How to Create a Spending Plan

How to Create a Spending Plan

One of the most common topics I’ve encountered while promoting financial literacy as CEO of Pay Your Family First is spending management. Many people focus on earnings without figuring out how and when they are going to distribute (spend) that money. They understand...
Press Release

Press Release

FOR IMMEDIATE RELEASE Contact: Angela J. Totman ajo@mlechter.com   Sharon Lechter’s Marketing Seminar Adds Customer Experience Trailblazer Richard Cassey to speak at “Breakthrough Marketing for Breakout Sales” April 14 in Scottsdale SCOTTSDALE, Ariz. (April 4,...
When to Quit Your Day Job and Launch Your Company

When to Quit Your Day Job and Launch Your Company

In business and in life, timing is everything. The famous iPod wasn’t the first portable, hard drive music device; Compaq beat Apple to market by three years. Yet today, the iPod is iconic, and nobody remembers the PJB-100. Knowing when to do something is often...
How to Develop an Effective SEO Strategy

How to Develop an Effective SEO Strategy

Effectively marketing their business is one of the most popular topics for the entrepreneurs that I mentor. This is one reason why high placement in search engine rankings is so valuable. Greater visibility to potential customers is proven to grow your business and...
The Benefits of Failure

The Benefits of Failure

Throughout my career, I have spent countless hours mentoring aspiring entrepreneurs. I empathize with their fear of failure, but I always underscore that this fear is often misunderstood. Failure is not a bad thing. In fact, it’s often a positive development,...