Posting High-Value Content vs. Self Promotion

Posting High-Value Content vs. Self Promotion

In our Speak, Serve and Sell seminars, as well as when working closely with my Master Mentors, our conversations often revolve around self promotion and how much is too much when it comes to posting on social media and websites. Self promotion is critical and tricky....
Social Media Etiquette | Business & Personal

Social Media Etiquette | Business & Personal

Social media etiquette is a major topic of conversation today. Everywhere. As I reflect on the things that my colleagues, clients, and friends discuss about how to manage their personal and business social media, a big question is whether or not you want or need to...
Effective Engagement on Social Networks

Effective Engagement on Social Networks

Like it or not, deciding how to effectively engage on social networks is a primary goal for all brands. In my experience, whether you are an exceptionally large company or an entrepreneur just starting out, it’s important to make decisions on social media engagement...
Which Social Medium Best Meets Your Needs?

Which Social Medium Best Meets Your Needs?

The rise of social media has been a boon to marketers, who have found it a cost-effective way to reach out to–and get feedback from–existing and potential customers. However, not all platforms are alike with respect to target audience appeal. Each year,...
Social Media Outlets | Posting Frequency

Social Media Outlets | Posting Frequency

Over the last several years, online marketing and social media has become an even bigger priority in how I manage my brand. Whether sharing my message, keeping people in my online communities aware of pressing issues or promoting new products and events, I employ a...