Effective Engagement on Social Networks

Effective Engagement on Social Networks

Like it or not, deciding how to effectively engage on social networks is a primary goal for all brands. In my experience, whether you are an exceptionally large company or an entrepreneur just starting out, it’s important to make decisions on social media engagement...
Which Social Medium Best Meets Your Needs?

Which Social Medium Best Meets Your Needs?

The rise of social media has been a boon to marketers, who have found it a cost-effective way to reach out to–and get feedback from–existing and potential customers. However, not all platforms are alike with respect to target audience appeal. Each year,...
What Does It Mean To Mentor?

What Does It Mean To Mentor?

It is often said that when people volunteer their time to help others, they get more out of it than the people they help. This is because the intrinsic rewards are so great that they vastly overshadow any sacrifices one makes in terms of time committed. The same,...
Creative Writing | Knowing Your Audience

Creative Writing | Knowing Your Audience

Let’s face it. It’s happened to most of us. You have what you think is a great idea for a piece of creative writing—maybe a blog post or an op-ed. You spend all day organizing your thoughts and putting your words together to create what you believe is a work of art....
What is a Mentor & Why You Need One

What is a Mentor & Why You Need One

Throughout my entrepreneurial career, I’ve built, lead and advised organizations.  Now, more than ever, I am asked to provide mentorship for entrepreneurs and leaders.  While it seems that the idea of mentorship has never been more popular, the concept dates back to...
Social Media Outlets | Posting Frequency

Social Media Outlets | Posting Frequency

Over the last several years, online marketing and social media has become an even bigger priority in how I manage my brand. Whether sharing my message, keeping people in my online communities aware of pressing issues or promoting new products and events, I employ a...
So You Want to Write a Book?

So You Want to Write a Book?

It has never been easier to become a published author…and publishing a book helps you build and strengthen your personal brand, as well as your credibility as an expert in your field. Being a successful author is about more than just writing…it is about Publishing...
Crowning Champions

Crowning Champions

Here in Arizona, we are still glowing from the excitement of the Super Bowl.  In the spirit of crowning Champions, I’ve been working on something exciting so you can win your money game in a big way in 2015. On March 18th I am bringing to you entrepreneurial and...
New Year’s Resolutions

New Year’s Resolutions

As 2015 begins, we once again make New Year’s Resolutions, or promises to ourselves, to change something…or do something new in the new year. Whether it be weight related…or wealth related, studies show that most New Year’s Resolutions are broken before the end of...