How to Become a Social Media Influencer

How to Become a Social Media Influencer

Does the idea of discovering things you love, sharing them with friends, and getting paid, appeal to you? For many, this is extremely exciting. That’s why becoming a social media influencer is so coveted—especially since it is also very lucrative. Beauty guru...
How to Create a Marketing Strategy

How to Create a Marketing Strategy

Marketing is pivotal to the success of any business. Many of the entrepreneurs I mentor, often want help on creating a successful marketing strategy. Properly executed, this can elevate your profile, increase brand awareness and drive sales. It can also serve as a key...
Press Release

Press Release

FOR IMMEDIATE RELEASE Contact: Angela J. Totman ajo@mlechter.com   Sharon Lechter’s Marketing Seminar Adds Customer Experience Trailblazer Richard Cassey to speak at “Breakthrough Marketing for Breakout Sales” April 14 in Scottsdale SCOTTSDALE, Ariz. (April 4,...
Top Four Internet Marketing Strategies

Top Four Internet Marketing Strategies

Every day, the rapid pace of technological progress continues to amaze me. Although it can sometimes be overwhelming to stay on top of all the latest technological trends, I value the incredible opportunities this presents to entrepreneurs and small business owners,...
How to Best Improve Customer Experiences

How to Best Improve Customer Experiences

I’ve always counseled new entrepreneurs to make great customer experiences a fundamental priority. By doing so, you cultivate deep, rewarding long-term relationships, which is the cornerstone of any successful business. If you want a shining example of the value...
Why is Financial Literacy Important?

Why is Financial Literacy Important?

I am extremely passionate about financial literacy and have dedicated my career to helping others learn the basic principles for success. I have written best-selling books on the topic, as well as given countless speeches all over the world about the value of this...
How to Discover Your Passion

How to Discover Your Passion

Throughout my career, passion has fueled all of my endeavors. My passion for mentoring and educating youth and adults in financial literacy is what motivates me to get up every morning. Influencing corporations, entrepreneurs, families and individuals to achieve their...
4 Tips for Building Your Brand Reputation

4 Tips for Building Your Brand Reputation

In business and in a life, a great reputation is invaluable and should be fiercely guarded. Who you are, what you stand for, and how you conduct your business speaks volumes. That’s why every personal and professional decision you make will affect your brand...
How Rating and Reviews Impact Branding

How Rating and Reviews Impact Branding

Excellent branding makes organizations stand out from their competitors. Apple, Nike, Starbucks, are just a few examples of businesses that have carved out a unique brand with mass appeal and intense customer loyalty. These brands have a reputation of providing...
Four Steps to Fear Less and Achieve Success

Four Steps to Fear Less and Achieve Success

Organized, persistent, goal-oriented–these are some of the character traits that can make someone successful. These attributes are also the bedrock of everything I have achieved personally and professionally. Despite this, I don’t take anything for...

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