Breakthrough Marketing for Breakout Sales
Lisa Copeland – CEO, Lisa Copeland Inc.
International Keynote Speaker, Best Selling Author, Award -Winning Sales Strategist, and Former Automotive Dealer Principle
One of the most important faces in the automotive industry, Lisa Copeland is a dedicated pioneer in the field of automotive sales and brand strategy, with over 25 years of proven success. Named among the Top 100 Women in Automotive Industry in 2015 by Automotive News, Copeland has dedicated her career to revolutionizing the automotive industry and through her trailblazing example, empowering women to pursue their truest form of success.
In 2016, Copeland sold her award-winning dealership to pursue her passion for leading a team that is committed to transforming businesses, building world class organizations, working with management and sales teams to crush mediocrity with in their organizations. In December 2016, Copeland was named to the Board of Directors of Women in Automotive and will serve as the media spokesperson and Dean of online learning platform.
In 2012, the Girl Scouts CTX named her “Women of Distinction,” and as the creator of BuyingCarsHerWay.com, she is committed to empowering women consumers.
Copeland served four years on the FCA National Dealer Council and was named one of the Five Most Powerful Women in Austin by the Austin Business Journal in 2012. Copeland and her team were the first FIAT retailer to break the NAFTA sales record by selling more than 100 new FIAT 500’s in one month. That impressive record earned Lisa and her team a visit by FCA Chairman Sergio Marchionne.
In 2015, Copeland and FIAT of Austin earned FCA’s highest honor “The Walter P. Chrysler” Award for sales and service excellence. With passion and expertise in sales and marketing, her success story has been featured in prominent publications including the Wall Street Journal, the New York Times, Marie Claire, and Automotive News.
Copeland has keynoted at many events including Texas Women’s Conference, Automotive Leadership Round Table, Digital Dealer, NADA, H&R Block, Subaru North America and Driving Sales Conference. With extensive knowledge of hiring, training and retaining diverse candidates, Copeland/FIAT of Austin earned recognition as #6 Best Workplace in North America by Automotive News in 2013 and 2015. In 2014, Northwood University named Copeland “Outstanding Business Leader 2014”.
Copeland brings her messages of overcoming fear and rising above mediocrity in her newly released book, Crushing Mediocrity with co-author and her co-founder of the Crushing It Academy, Rene Banglesdorf, the CEO of Charlie Bravo Aviation.