Using PR Digital Reach To Amplify Influence

We’ve all seen social media posts that go viral.  Whether a cute cat video, political positioning, or a part of a company’s clever product campaign, these posts get thousands of views and are shared and forwarded by a multitude of followers. It’s one of those crazy phenomena in today’s digital world. Needless to say, we all want to know how we can get this kind of PR digital reach for our own brand.

The Magic Formula

In my experience, there is no single approach that will work for everyone. And it takes more than a great reputation to bring in results. You may be an expert in your field or have a large following, but that is no guarantee that your PR digital reach will come automatically. So, if you’re looking for a magic formula, you’ll have to dig a little deeper to develop your digital strategy.

Getting Down to Business

Establishing your online marketing presence is serious work. My strategy for PR digital reach results involves taking a tactical business approach. Together with my team, we create a mini business plan. Starting with our business goals and the ideal prospect profile, we look at several key areas:

• Finding and creating link worthy content
• Writing content with the specific goal of increasing our exposure
• Promoting our content across platforms for increased reach and visibility.

Critical Connections

Link building has been a mainstay since the beginning. When you are successful in building connections with relevant and meaningful sites, your visibility has a better chance of increasing. Working with a dedicated team of PR and Digital SEO specialists is critical, as well. PR digital strategists are experts in these outreach optimization strategies. They also know how to both identify and associate with the influencers online and working with a team will keep you focused on working ON your business, rather than IN your business.

Content is Key

Creating meaningful content that is optimized around relevant trending keywords is essential. Knowing where your audience lives is also vital. Just publishing 8-10 random blog posts a month on arbitrary platforms won’t get you desired results. You need to devise an effective SEO strategy that will propel your brand into the forefront.

On my website, for example, I include a mix of blogs from my perspective, as well as those from guest bloggers whose business philosophies complement my own. We write blog topics with keywords that are carefully chosen to maximize SEO. I also cross-promote these blogs regularly on social media platforms like Facebook and LinkedIn to further expand my digital PR reach.

Care and Feeding of PR Digital Reach

There are people waiting to hear from you that can benefit from your message. Amplifying your influence is a continuous process that is most successful when monitored and nurtured. It’s not a one-and-done proposition. By taking a well-planned business approach–and staying on top of your efforts on a monthly basis–you can have greater success with your PR digital reach.