Year: 2016

Uncategorized

Creating a brilliant ad campaign doesn’t happen overnight—even though some seem to instantly become part of our cultural psyche. Nike’s “Just Do It” and Wendy’s

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Branding

In today’s digital age, we are bombarded by advertising—so much so, we have become immune to it. This is why many of the clients I

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Marketing

Many small business owners I work with underestimate the value of marketing research. Marketing research is important in developing your brand and establishing your unique

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Marketing

You don’t have to be a military strategist to know that going into battle unprepared is a losing proposition. Yet small business owners make a

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Uncategorized

For many, financial independence is key to living a happy and healthy life. Living debt-free is what many aspire to, but the growing cost of

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Marketing

“How do I freshen up my marketing mix?” is a question I am asked on a regular basis. And there’s good reason for this: A

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Marketing

Marketing trends tend to come at us fast and furiously. After all, this is a field that has been utterly transformed by technology, and continues

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Business

Unless you are a financial advisor, odds are good the phrase “Millennial investing” may not be part of your daily dialogue. This year, Millennials overtook

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Business

One of the biggest concerns for many of the entrepreneurs I mentor is effectively operating cash flow. Operating cash flow is key to running a

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Business

Growth is the lifeblood of any business—and smart capital budgeting is an important part of managing that process. Businesses need to spend money to operate

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