Money Mastery: Smart Financial Strategies Tailored for Women in 2024
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Financial Advice, Mentoring, Social Media
These days, it seems like social media rules the world. And if you are like me, you have probably recognized the importance of attracting millennials to businesses. But in this ever-changing consumer marketplace, there are growing reasons why business needs social media to thrive. Understanding millennials and how best to connect with them through social media will be your ticket to staying relevant with younger generations.
Here are some insights I’d like to share on this growing trend.
Millennials–those approximately between the ages of 18 and 34—are fascinated by social media. According to Accenture, there are 80 million millennials in the United States, and they are spending approximately $600 billion annually. And Infusionsoft reports that 90 percent of these young adults use social media, compared to just 3 percent of those over the age of 65. A third of these millennials also prefer to communicate with businesses via social media.
So how do you get them to engage with you using these platforms? The answers are key to your future success.
Relating to this generation isn’t complicated. It just takes time to develop the right formula to do so with your brand. Engage millennials by executing these simple steps:
Millennials are a huge market and it is up to you to leverage the opportunity to connect with them and expand your customer base. By doing so through social media, you will start to establish yourself within this demographic and create memorable experiences for you both to share.
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