Press Release


Contact: Angela J. Totman


Sharon Lechter’s Marketing Seminar Adds Customer Experience Trailblazer
Richard Cassey to speak at “Breakthrough Marketing for Breakout Sales” April 14 in Scottsdale

SCOTTSDALE, Ariz. (April 4, 2017)—Customer experience visionary Richard Cassey will speak about the significant impact that ratings and reviews have on a brand’s revenue at the “Breakthrough Marketing for Breakout Sales” seminar hosted by entrepreneur, best-selling author and international speaker Sharon Lechter on April 14 in Scottsdale.

Cassey, who has been lauded as one of the country’s top 25 minds in marketing by the Hospitality Sales and Marketing Association International (HSMAI), joins a distinguished panel of international marketing experts—including Rick Irwin and Joshua Weum, digital experts from Google —who will share actionable strategies companies can quickly implement to drive sales and expand their customer base.

The event will be held from 8 a.m. to 6 p.m., April 14, at The McCormick Scottsdale at 7401 N. Scottsdale Road in Scottsdale.

“From a customer experience perspective, Richard is a true visionary whose approach to this untapped space is truly unparalleled,” Lechter said. “I’ve had many opportunities to sit down with Richard and hear his thinking about how today’s ‘experience economy’ is truly shaping business success, and I’m confident everyone in the audience on April 14th will receive critical takeaways they can implement to improve their business growth.”

In addition to Richard’s presentation entitled “The Power of the Experience Economy on Your Revenue,” attendees will hear about the following topics:

  • 5 Game Changing Digital Marketing Moves for 2017
  • Crushing it in Sales: 4 Steps to Fearless Selling
  • Creating Your Celebrity: Authority Marketing Musts
  • Laugh Your Way to Success: Creating Influential Relationships

Attendees will receive a complimentary SEO evaluation report (valued at $300) provided by Commit


For more information on the seminar or to register, please visit

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