Year: 2017

how to become a social media influencer
Social Media

Does the idea of discovering things you love, sharing them with friends, and getting paid, appeal to you? For many, this is extremely exciting. That’s why becoming a social media influencer is so coveted—especially since it is also very lucrative. Beauty guru Michelle Phan, for example, reportedly earns $3.5 annually. Moreover, given the increasing importance of influencer marketing, local, national and international brands are all seeking social media influencers.
So how do you become a social media influencer? Here are five key steps to help you raise your profile and become a social media influencer:

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how to create a marketing strategy
Marketing

Marketing is pivotal to the success of any business. Many of the entrepreneurs I mentor, often want help on creating a successful marketing strategy. Properly executed, this can elevate your profile, increase brand awareness and drive sales. It can also serve as a key differentiator for your business in the marketplace, giving you a competitive edge.

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Marketing

SCOTTSDALE, Ariz. (April 4, 2017)—Customer experience visionary Richard Cassey will speak about the significant impact that ratings and reviews have on a brand’s revenue at the “Breakthrough Marketing for Breakout Sales” seminar hosted by entrepreneur, best-selling author and international speaker Sharon Lechter on April 14 in Scottsdale.

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Internet marketing strategies
Marketing

Every day, the rapid pace of technological progress continues to amaze me. Although it can sometimes be overwhelming to stay on top of all the latest technological trends, I value the incredible opportunities this presents to entrepreneurs and small business owners, especially when it comes to marketing. A successful Internet marketing strategy is one of the best ways to expand your business and remain viable in a competitive marketplace.

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ways to improve customer experiences
Reviews

If you want a shining example of the value of great customer service, look no further than Amazon. Their willingness to immediately replace any lost package, no questions asked, is one reason why they are so successful. Although you might not have the resources of Amazon, you can still replicate their dedication to providing the best customer experiences.

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Why is financial literacy?
Business

I am extremely passionate about financial literacy and have dedicated my career to helping others learn the basic principles for success. I have written best-selling books on the topic, as well as given countless speeches all over the world about the value of this knowledge. I even developed a popular financial literacy board game so that teenagers can begin to set the foundation for their financial future. My work will not end until everyone—young and old—has the tools to master financial literacy.

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discovering your passion
Mentoring

Throughout my career, passion has fueled all of my endeavors. My passion for mentoring and educating youth and adults in financial literacy is what motivates me to get up every morning. Influencing corporations, entrepreneurs, families and individuals to achieve their financial and entrepreneurial goals is at the heart of who I am.

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what is brand reputation
Branding

In business and in a life, a great reputation is invaluable and should be fiercely guarded. Who you are, what you stand for, and how you conduct your business speaks volumes. That’s why every personal and professional decision you make will affect your brand reputation.

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How Rating and Reviews Impact Branding
Reviews

Excellent branding makes organizations stand out from their competitors. Apple, Nike, Starbucks, are just a few examples of businesses that have carved out a unique

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Four Steps to Fear Less and Achieve Success
Mentoring

Organized, persistent, goal-oriented–these are some of the character traits that can make someone successful. These attributes are also the bedrock of everything I have achieved personally and professionally. Despite this, I don’t take anything for granted, because I know how fragile success is—which is one of the primary reasons for fear.

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