Welcome back to part two of our three-part series, focusing on intellectual property with my husband and intellectual property expert, Michael Lechter. In the first episode, we focused on how to identify your intellectual property, and how it gives you your competitive advantage. Today we are discussing how to protect that intellectual property, and use it to support your business in a sustainable way. Most people are familiar with patents, copyrights, and trademarks, but those are just three of the many kinds of intellectual property, which also include your knowledge, creativity, and innovation. Today’s episode is critical to understanding how to capitalize on your ideas to make a thriving, sustainable business.
Sharon speaks with Pamela Goodwin about today’s commercial real estate market and where are the opportunities to get started as well as build sustainable success. Pam is the founder and …
As a brand experience expert, TED talk speaker, and #1 Best Selling Author of CustomHER Experience, Katie knows firsthand the challenges organizations encounter as they strive to design a sustainable …
Nicole Weber is the Founder of Spot Digital Marketing, a full-service digital marketing agency, and Nug Digital Marketing, which specifically services cannabis/CBD businesses. Her companies specialize in branding, website, SEO, …
