Shifting the Sales Focus to Create More Profit with Bob Burg

Bob Burg is a true savant when it comes to shifting your sales focus as a way of not only making your business more profitable but more uplifting and fulfilling as well. He is a public speaker, author of the best-selling books Endless Referrals and The Go-Giver, as well as one of the most influential leaders in the business sector. He has worked tirelessly for the past 30 years helping business people, companies and salespeople effectively communicate their value and grow their businesses.


Bob and I speak about the difference between price and value and the importance of effectively selling in a way that gives the customer both rather than one or the other. He also shares his feedback on how to grow your own business through psychologically setting yourself up for success – setting your mindset in the right place and never selling yourself short are vital aspects of the business process. Bob dismantles commonly held beliefs about the business sector and speaks to how people can set themselves up to thrive.


What You Will Learn

  • Meaning of market value
  • Tips to avoid using authenticity as an excuse
  • Why you should never sell yourself short
  • Value of honesty in business
  • How to separate yourself from the scarcity mindset
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