What qualifies someone to be called expert? There is not a specific designation for every form of expertise. So how do you know if you’ve
The strategy of leveraging someone else’s reach, celebrity or database to grow your brand or bottom line isn’t a new one. However, social media has
As someone who has spent many years working in business, finance and entrepreneurship, I’ve witnessed a lot of changes — and one of the most relevant is the emergence of the personal brand. Your brand is the public face you present to the world, so it’s important that your brand is a compelling one.
In business and in a life, a great reputation is invaluable and should be fiercely guarded. Who you are, what you stand for, and how you conduct your business speaks volumes. That’s why every personal and professional decision you make will affect your brand reputation.
In today’s digital age, we are bombarded by advertising—so much so, we have become immune to it. This is why many of the clients I
Do you have a brand? Is it unique? Are you effectively marketing your brand? Many entrepreneurs I mentor struggle with these questions—mainly because branding and