Market Without Hype

Market Without Hype

Have you ever experienced great marketing for a product or service only to be disappointed when you experience the real thing? When competing for consumers’ attention, it is difficult to …

Influencer Marketing to Grow Your Business

Tips to Use Influencer Marketing to Grow Your Business

The strategy of leveraging someone else’s reach, celebrity or database to grow your brand or bottom line isn’t a new one. However, social media has changed the game of what …

how to create a marketing strategy

How to Create a Marketing Strategy

Marketing is pivotal to the success of any business. Many of the entrepreneurs I mentor, often want help on creating a successful marketing strategy. Properly executed, this can elevate your profile, increase brand awareness and drive sales. It can also serve as a key differentiator for your business in the marketplace, giving you a competitive edge.

Press Release

SCOTTSDALE, Ariz. (April 4, 2017)—Customer experience visionary Richard Cassey will speak about the significant impact that ratings and reviews have on a brand’s revenue at the “Breakthrough Marketing for Breakout Sales” seminar hosted by entrepreneur, best-selling author and international speaker Sharon Lechter on April 14 in Scottsdale.

Internet marketing strategies

Top Four Internet Marketing Strategies

Every day, the rapid pace of technological progress continues to amaze me. Although it can sometimes be overwhelming to stay on top of all the latest technological trends, I value the incredible opportunities this presents to entrepreneurs and small business owners, especially when it comes to marketing. A successful Internet marketing strategy is one of the best ways to expand your business and remain viable in a competitive marketplace.

SEO strategy

How to Develop an Effective SEO Strategy

Effectively marketing their business is one of the most popular topics for the entrepreneurs that I mentor. This is one reason why high placement in search engine rankings is so valuable. Greater visibility to potential customers is proven to grow your business and build revenue.

Should You Use YouTube Video Ads?

Many of the entrepreneurs I work with are always looking for the best advertising strategies to grow their business. Recently, many have been asking about the power of YouTube video …

How to Keep Your Marketing Mix Fresh

A box of chocolate Turtles is one of life’s great pleasures. But as delicious as they are, I wouldn’t want to eat them every day. Even the most refined, best-tasting …

How to Use Virtual Reality to Market Your Business

As a successful entrepreneur and business mentor, I am always eager to learn new marketing strategies to see which are effective and which have the power to transform businesses. Among …

Identifying Your Target Audience | Marketing Research

Many small business owners I work with underestimate the value of marketing research. Marketing research is important in developing your brand and establishing your unique place in the marketplace. More …