Today I have Lisa Copeland back with me on the podcast, to discuss being unapologetically fierce, every day of the year. Lisa is one of the top women in the automotive industry, and recently sold her dealership and is now consulting others on how to expand their dealerships and businesses. Lisa distills her six key insights into the acronym FIERCE, and joins me to discuss how each of these core qualities helps us take our work to the next level, 365 days of the year.