When you’re just starting off as a business owner or entrepreneur, building the reputation of your brand is key. At the same time, when you’re this early in the game, it’s likely that you may not have the funds to hire your own public relations (PR) representative. Instead, you’ll need to confidently represent yourself and your business. By utilizing the PR tools and techniques available to you, you can boost your reputation and spread awareness of your brand in no time.
Take Full Advantage of Social Media
When it comes to public relations, social media is your best friend—if you know how to use it to your advantage. For instance, you can share your content with journalists who are actively scanning their channels, ask an executive to post on their LinkedIn profile, and interact with customers real-time (rather than wait for a press release). Not only is it 100% free to use most social media platforms, but it’s also probably the easiest way to engage with your target audience. If you aren’t active on social media already, now is a great time to set up not only a LinkedIn account, but other social media accounts for your business or brand on Twitter, Facebook, Instagram, and the like.
Network with Journalists
Linking up with local journalists can also be a great way to get the word out about your brand in a big way. Don’t know where to start? Use HARO, a website designed to provide journalists with a robust database of sources for upcoming stories to secure valuable media coverage. Never pass up an opportunity to be interviewed or questioned for a news story, as the press coverage will likely be great for your brand. And if a journalist does a piece on you or your business, be sure to follow up with a “thank you” email to keep those lines of communication open and that relationship strong. And of course, if you don’t have a full-time PR representative on-board right now, knowing how to write and distribute your own press releases is key.
Build a Reputation Through Blogging
One of the best ways to improve your reputation and make yourself known as an industry leader is to blog regularly. In addition to creating content for your own company or personal blog, taking advantage of opportunities to guest blog is a great way to make your name more familiar to people in your industry.
A little strategy and planning goes a long way when it comes to your reputation with the public. For more advice and guidance on boosting your brand recognition, don’t hesitate to reach out to me today!