Leverage Other’s Assets

Every good business person knows that growing a business by themselves is a huge challenge, if not completely impossible depending on the venture. If you’re looking to build an automobile, you don’t try to re-invent the wheel and discover how to make a gasoline engine all over again, instead you leverage the inventions of others to deliver your product. In much the same way, you can leverage other peoples’ assets to help grow your own business. Find ways to network with others and perhaps access a targeted e-mail list that delivers your message to just the right consumers, or secure a high profile meeting through a business colleague, or a million other ways you can leverage the assets of another to grow your business.