Benefits of Self or Boutique Publishing

Self Publish or Find a Publisher

This is often the most difficult question for authors…especially new authors.    Is one strategy better than the other? What does self publish really mean?  Do I need my own publishing company?

These are common question and the answer really depends on the specific goals you have for your book.  Is it your desire to get an important message out that is easily accessible in a variety of formats that you can easily share or even give away?  Is your primary goal to create an ongoing revenue stream while minimizing your upfront financial risk?

Whether your primary objective is spreading a message or making money, there are pros and cons to self publishing as well as seeking out a traditional publishing house.

Self Publishing

Self or boutique publishing is a great avenue for authors who plan to use their publications as a business card or to give away as a value add to prospective clients, speaking audiences or  other groups.  Having the ability to control costs as well as the flexibility to utilize content in a variety of formats or delivery methods  are positive aspects of self or boutique publishing.  With a variety of online platforms available for publishing and distribution, it is easier than ever for authors to get their work out into the marketplace.

Traditional Publishers

For many aspiring authors, the greatest validation comes from having a big publishing house interested in their work!  It also means not having to front the costs of book prints and being able to leverage the existing distributions systems and relationships of that publisher.  In addition to these attractive features that traditional publishing houses bring, it is important to understand the back end costs and the limitations associated with using your content that could result from entering into a contract with a traditional publishing company.

The road to publishing success requires strategic navigation.  Authors seeking out partners that campaign for their publishing goals and the mission of their message are most successful. This includes careful consideration of what each publishing option provides in opportunities as well as challenges.  Take action today and contact TechPress to for expert guidance and advocacy for your vision.