Essential Business Writing Best Practices

There’s a lot of talk about best practices in the world of business. Everyone has something to share about how to be successful. And it’s great that so many people are willing to share! But the wisdom that is imparted is only helpful if it is written in a way that makes sense to the intended audience. So, with that in mind, I want to share three essential writing best practices that business leaders should consider when sharing their particular expertise.

Be Clear

As a business expert, you certainly know your stuff. When communicating to your readers, you want to make sure that your content can be easily understood. You want to articulate your thoughts so that anyone can grasp what you’re saying and then put it into action.

Be Concise

People today don’t have time to read lengthy dissertations. Unless you are writing to the academic or scientific world, you will want to keep your sentences short and to the point. Eliminate unnecessary words and repetition. Stay conversational, make your point, and give examples if necessary…but keep it concise.

Be Credible

Whatever your subject matter, you need to write with authority. Own your words and your perspective. You will be taken seriously if you provide real-life examples and solutions. I also believe it is important to speak directly to your audience. Using a sincere, conversational voice will resonate more with your readers. If you write from the heart, your words will have more meaning. Reading your work aloud can confirm that you have captured your ideal tone of voice.

On a related note, you will be more credible if your content is free from grammatical errors, typos, and misspellings. Proofread your writing and, if you can, have a second set of eyes review your work before publishing. Your image depends on it.

While there are so many other writing best practices that can help to make you a better business writer, starting with these three will help get you on your way. And remember, anyone can be a good writer. It starts with being true to yourself, your intentions, and your ultimate goals. In short, it’s about being authentic to who you are.