Christopher Lochhead became an entrepreneur when he was young, not out as a way up, but as a way out of the environment he grew up in. Fast forward many years and he is a three time Silicon Valley CMO, until his most recent company was acquired by HP for 5 billion dollars. In his new book Niche Down: How To Become Legendary By Being Different, he explains that creating legendary success is not so much about out competing others in your market category, but creating new categories altogether, and standing apart by being unique. I’m exited to share this fascinating conversation I had with Christopher.
“Most people in business make a massive assumption about what they’re doing: that they are competing for demand in an existing market category with a strategy called, ‘our stuff is better than their stuff.’ And as a result of that, most small businesses and most new businesses fail.”
What You Will Discover
Resources
Cathy Christen is a serial entrepreneur, vibrant speaker, and executive business coach with over two decades of experience, specializing in crafting a ‘Life by Design.” Cathy speaks with Sharon about …
Michelle O’Neil speaks with Sharon about the importance of women creating their own financial footing and ways women can empower themselves to be self-reliant financially. As a divorce lawyer, Michelle …
As a Client Success and Retention Strategist, Megan Huber is an expert in maximizing the customer journey for established high-growth online coaching and education-based business owners. Megan speaks with Sharon …
