Learn from Sharon
How Strategic Public Relations are Changing in 2017
When it comes to New Year’s resolutions, I make the same one every holiday season: Support as many entrepreneurs to reach their success goals as I possibly can. Part of …
Creating a Brilliant Ad Campaign | Advertising Strategies
Creating a brilliant ad campaign doesn’t happen overnight—even though some seem to instantly become part of our cultural psyche. Nike’s “Just Do It” and Wendy’s “Where’s the Beef?” campaigns are …
Powerful Types of Advertising
In today’s digital age, we are bombarded by advertising—so much so, we have become immune to it. This is why many of the clients I mentor often ask me about …
Identifying Your Target Audience | Marketing Research
Many small business owners I work with underestimate the value of marketing research. Marketing research is important in developing your brand and establishing your unique place in the marketplace. More …
How to Develop a Marketing Plan
You don’t have to be a military strategist to know that going into battle unprepared is a losing proposition. Yet small business owners make a similar mistake every day by …
Four Debt Management Strategies
For many, financial independence is key to living a happy and healthy life. Living debt-free is what many aspire to, but the growing cost of living makes this more and …
Add Accelerated Mobile Pages to Your Marketing Mix
“How do I freshen up my marketing mix?” is a question I am asked on a regular basis. And there’s good reason for this: A stale or outdated marketing approach …
The Top Marketing Trends for 2017
Marketing trends tend to come at us fast and furiously. After all, this is a field that has been utterly transformed by technology, and continues to change on a daily …
Millennials and Finances: Are They Investing?
Unless you are a financial advisor, odds are good the phrase “Millennial investing” may not be part of your daily dialogue. This year, Millennials overtook Baby Boomers as America’s largest …
Effectively Operating Cash Flow
One of the biggest concerns for many of the entrepreneurs I mentor is effectively operating cash flow. Operating cash flow is key to running a successful business. But not many …
