Learn from Sharon
How to Brand Your Company | Best Branding Practices
What do Nike, Starbucks, Apple and Coca-Cola all have in common? They are global brands with distinct cache that every business owner dreams of. But not all business owners know …
How Branding & Marketing Differ
Do you have a brand? Is it unique? Are you effectively marketing your brand? Many entrepreneurs I mentor struggle with these questions—mainly because branding and marketing are often confused and …
Risk Assessment
I seldom highlight a specific company in the financial services industry, however I was introduced to a Risk Assessment Tool that was very helpful (and a little surprising) to me …
Effective Public Relations Tools & Techniques
Every savvy entrepreneur knows that when it comes to business, perception is reality. And in today’s ever-evolving media, business owners are in a unique position to take control of their …
The Benefits of a Public Relations Advisor
Many business owners often ask me if it is worth hiring a public relations advisor or if this is something you do only when you are in crisis control. But …
Harnessing the Power of Emotional Intelligence | Marketing Tips
Entrepreneurs and small business owners are always looking for effective marketing tips to propel their business to the next level. Without a doubt, you will find a variety of different …
Marketing Your Writing
Many authors come to me with questions about “how to market my writing.” This is a question virtually every writer wrestles with, and which is particularly challenging for less experienced …
How to Get Published
Good writing is like fine wine. It takes time to cultivate. But once you fine-tune your writing skills and complete your first manuscript, you will want to focus on getting …
Best Strategies for Writing
Many people I mentor want to become an author and expert in their field. Mastering strategies for writing is an important step in becoming a masterful author. In the next …
How to Communicate Successfully | Effective Corporate Speakers
For corporate speakers and trainers, they address topics that seem inherently dry. But effective corporate speakers know how to turn the most mundane subject matter into a lively, engaging presentation. …
