Social Media

Social Media Goal Setting for Non-Profits

Social Media Goal Setting for Non-Profits

If you’re an entrepreneur or a small business owner, you’re probably aware of just how important social media is to your success. I’ve seen countless examples of small businesses growing …

Social Media as an Entrepreneur

How to Use Social Media as an Entrepreneur

Over the last few decades, I’ve had a successful career writing, teaching and mentoring others in business, and I’ve seen how conditions have changed over time. This experience has given me the perspective to say one thing with certainty: If you’re starting out today, social media is one of the most profoundly important weapons in your arsenal.

how to make money from Instagram

How to Make Money from Instagram

The prevalence of social media has made it a powerful business tool. This is especially true when it comes to marketing. Social media has made it easier than ever for businesses with small budgets to expand their marketing reach. Businesses no longer need a massive ad budget or a team of highly-skilled experts to effectively reach a large audience.

how to become a social media influencer

How to Become a Social Media Influencer

Does the idea of discovering things you love, sharing them with friends, and getting paid, appeal to you? For many, this is extremely exciting. That’s why becoming a social media influencer is so coveted—especially since it is also very lucrative. Beauty guru Michelle Phan, for example, reportedly earns $3.5 annually. Moreover, given the increasing importance of influencer marketing, local, national and international brands are all seeking social media influencers.
So how do you become a social media influencer? Here are five key steps to help you raise your profile and become a social media influencer:

Mastering and Learning Social Media

Every business professional needs to stay ahead of the curve. That is why learning social media should be a priority. But learning social media has many other benefits apart from …

multi-channel marketing

The Effectiveness of Multi-Channel Marketing  

Ineffective brand messaging can destroy even the most dynamic business. And that’s why business owners and entrepreneurs should pay extra attention to marketing, and in particular, the effectiveness of multi-channel …

Social Media Best Practices to Stand Out

  Social media has become the most popular form of communication for teenagers and adults, alike. At every turn, we are being bombarded by social media messages from either Facebook, …

Fostering Mentor Relationships  

We have all heard how behind every great man is a great woman. It is my firm belief that when men and women come together, we see the greatest benefit …

A Good Business Improvement Plan Starts with Customer Experiences

Every successful business values customers and strives to fulfill them. Why? Because happy customers are repeat marketplace offenders who show their appreciation with product loyalty. This is why every good …

How to Best Reach Millennials

These days, it seems like social media rules the world. And if you are like me, you have probably recognized the importance of attracting millennials to businesses. But in this …