As a successful entrepreneur and business mentor, I am always eager to learn new marketing strategies to see which are effective and which have the power to transform businesses.
Among these is virtual reality (VR), which is a cutting-edge approach with vast potential. Once it matures, it will likely be as transformative as the smartphone and social media.
The idea for VR has been around for a long time, and the first attempts at realizing this technology weren’t very compelling. Like flying cars, VR has always seemed like a promised future that never quite materializes.
But in the past few years, this technology has made a serious leap. It is finally becoming a mass technology that is available at a reasonably low cost, which makes it a fantastic option for marketers and business owners.
Some of the world’s most prominent organizations like McDonald’s and Coca-Cola, for example, have already incorporated VR into their marketing. Why? Because it offers a unique and exciting perspective for consumers.
Today, we know that compelling experiences are the gold standard in marketing. Creating emotionally resonant experiences forges bonds between businesses and consumers. And VR can provide exciting experiences.
Now, it’s important to understand that you don’t have to have your own high-level tech department to produce useful VR marketing content. A 360- degree video is an inexpensive and technically modest undertaking that gives viewers an immersive experience. These videos, which can be recorded and distributed on your social media platform or website, can be consumed both with and without a VR viewer.
The recent development of Google Cardboard has been a boon for virtual reality marketing. These inexpensive viewing ($15) devices can be paired with 360 videos and other immersive VR content to provide an inexpensive VR experience for large audiences.
Along with videos, games and apps are two of the most common VR marketing approaches employed by businesses today. McDonald’s produced a special limited run of Happy Meal boxes that could be fashioned into a VR viewer and paired them with a special VR game. IKEA, on the other hand, developed a VR app that allows customers to virtually wander through a fully-furnished kitchen.
As VR technology matures, it has the potential to create compelling marketing experiences. But you don’t have to be a large corporation with vast resources to take advantage of this approach. Small businesses can also get in on the trend and partner with a firm that specializes in VR content production. Regardless of your approach, the key is to create memorable and exciting experiences that will elevate your marketing.
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