Identifying Your Competitive Advantage and Intellectual Property with Michael Lechter

 

I am thrilled to have a special guest on the podcast for a special three-part series—my husband, Michael Lechter! Mike is an expert in intellectual property and finding your competitive advantage, and has a wealth of knowledge to share over these next episodes. Today we are covering how to identify your intellectual property, which is the first crucial step in discovering your competitive advantage. In the following two episodes, we will be discussing how to protect your intellectual property, and how to leverage and monetize it.

Check out this episode!