Learn from Sharon

Identifying Your Target Audience | Marketing Research

Many small business owners I work with underestimate the value of marketing research. Marketing research is important in developing your brand and establishing your unique place in the marketplace. More …

How to Develop a Marketing Plan

You don’t have to be a military strategist to know that going into battle unprepared is a losing proposition. Yet small business owners make a similar mistake every day by …

Four Debt Management Strategies

For many, financial independence is key to living a happy and healthy life. Living debt-free is what many aspire to, but the growing cost of living makes this more and …

Add Accelerated Mobile Pages to Your Marketing Mix

“How do I freshen up my marketing mix?” is a question I am asked on a regular basis. And there’s good reason for this: A stale or outdated marketing approach …

The Top Marketing Trends for 2017

Marketing trends tend to come at us fast and furiously. After all, this is a field that has been utterly transformed by technology, and continues to change on a daily …

Millennials and Finances: Are They Investing?

Unless you are a financial advisor, odds are good the phrase “Millennial investing” may not be part of your daily dialogue. This year, Millennials overtook Baby Boomers as America’s largest …

Effectively Operating Cash Flow

One of the biggest concerns for many of the entrepreneurs I mentor is effectively operating cash flow. Operating cash flow is key to running a successful business. But not many …

Capital Budgeting Basics

Growth is the lifeblood of any business—and smart capital budgeting is an important part of managing that process. Businesses need to spend money to operate smoothly, such as purchasing equipment …

Develop a Financial Literacy Program For Success

Are you a slave to money? Do you often stress about how much money you have and are struggling paycheck to paycheck? If so, you may want to consider developing …

Become Empowered with Personal Financial Literacy

For many Americans, the topic of personal financial literacy is as intimidating as advanced algorithmic algebra. But it doesn’t have to be so daunting or difficult. Understanding and developing some …