Learn from Sharon

Teach Kids About Money

How to Invest as Millennials

Every time someone asks me about Millennials and investing, I always say the same thing, “No group is in a better position to prosper.” That’s because young people have the …

Should You Use YouTube Video Ads?

Many of the entrepreneurs I work with are always looking for the best advertising strategies to grow their business. Recently, many have been asking about the power of YouTube video …

How to Keep Your Marketing Mix Fresh

A box of chocolate Turtles is one of life’s great pleasures. But as delicious as they are, I wouldn’t want to eat them every day. Even the most refined, best-tasting …

How to Use Virtual Reality to Market Your Business

As a successful entrepreneur and business mentor, I am always eager to learn new marketing strategies to see which are effective and which have the power to transform businesses. Among …

How Strategic Public Relations are Changing in 2017

When it comes to New Year’s resolutions, I make the same one every holiday season: Support as many entrepreneurs to reach their success goals as I possibly can. Part of …

Creating a Brilliant Ad Campaign | Advertising Strategies

Creating a brilliant ad campaign doesn’t happen overnight—even though some seem to instantly become part of our cultural psyche. Nike’s “Just Do It” and Wendy’s “Where’s the Beef?” campaigns are …

Powerful Types of Advertising

In today’s digital age, we are bombarded by advertising—so much so, we have become immune to it. This is why many of the clients I mentor often ask me about …

Identifying Your Target Audience | Marketing Research

Many small business owners I work with underestimate the value of marketing research. Marketing research is important in developing your brand and establishing your unique place in the marketplace. More …

How to Develop a Marketing Plan

You don’t have to be a military strategist to know that going into battle unprepared is a losing proposition. Yet small business owners make a similar mistake every day by …

Four Debt Management Strategies

For many, financial independence is key to living a happy and healthy life. Living debt-free is what many aspire to, but the growing cost of living makes this more and …