Branding
The Power of Community Involvement in Building Your Future
Nothing fosters a sense of belonging and purpose like getting involved in your community. Not only do you get to make a difference for people and organizations close to home, …
The Top Opportunities You Shouldn’t Miss Out on as a Young Professional
When most people think of opportunities, they think of things that come from outside of themselves that they can use or take part in to advance their endeavors. That perspective …
The Power of Personal Branding | Crafting Your Professional Identity
Whether it’s for your business, your professional identity or even in your personal life, the power of your personal branding directly affects your level of success. The more powerful your …
How to Become an Expert
What qualifies someone to be called expert? There is not a specific designation for every form of expertise. So how do you know if you’ve reached expert status? You have …
Tips to Use Influencer Marketing to Grow Your Business
The strategy of leveraging someone else’s reach, celebrity or database to grow your brand or bottom line isn’t a new one. However, social media has changed the game of what …
How to Create Your Personal Brand
As someone who has spent many years working in business, finance and entrepreneurship, I’ve witnessed a lot of changes — and one of the most relevant is the emergence of the personal brand. Your brand is the public face you present to the world, so it’s important that your brand is a compelling one.
4 Tips for Building Your Brand Reputation
In business and in a life, a great reputation is invaluable and should be fiercely guarded. Who you are, what you stand for, and how you conduct your business speaks volumes. That’s why every personal and professional decision you make will affect your brand reputation.
Powerful Types of Advertising
In today’s digital age, we are bombarded by advertising—so much so, we have become immune to it. This is why many of the clients I mentor often ask me about …
How Branding & Marketing Differ
Do you have a brand? Is it unique? Are you effectively marketing your brand? Many entrepreneurs I mentor struggle with these questions—mainly because branding and marketing are often confused and …
