Marketing
How to Develop a Marketing Plan
You don’t have to be a military strategist to know that going into battle unprepared is a losing proposition. Yet small business owners make a similar mistake every day by …
Add Accelerated Mobile Pages to Your Marketing Mix
“How do I freshen up my marketing mix?” is a question I am asked on a regular basis. And there’s good reason for this: A stale or outdated marketing approach …
The Top Marketing Trends for 2017
Marketing trends tend to come at us fast and furiously. After all, this is a field that has been utterly transformed by technology, and continues to change on a daily …
How Branding & Marketing Differ
Do you have a brand? Is it unique? Are you effectively marketing your brand? Many entrepreneurs I mentor struggle with these questions—mainly because branding and marketing are often confused and …
The Benefits of a Public Relations Advisor
Many business owners often ask me if it is worth hiring a public relations advisor or if this is something you do only when you are in crisis control. But …
Harnessing the Power of Emotional Intelligence | Marketing Tips
Entrepreneurs and small business owners are always looking for effective marketing tips to propel their business to the next level. Without a doubt, you will find a variety of different …
How to Communicate Successfully | Effective Corporate Speakers
For corporate speakers and trainers, they address topics that seem inherently dry. But effective corporate speakers know how to turn the most mundane subject matter into a lively, engaging presentation. …
Mastering and Learning Social Media
Every business professional needs to stay ahead of the curve. That is why learning social media should be a priority. But learning social media has many other benefits apart from …
The Personal Selling Process | A Winning Sales Approach
When it comes to sales, we are all looking for a quick fix. But easy solutions don’t always reap the most rewards. However, the personal selling process outlined in the …
The Effectiveness of Multi-Channel Marketing
Ineffective brand messaging can destroy even the most dynamic business. And that’s why business owners and entrepreneurs should pay extra attention to marketing, and in particular, the effectiveness of multi-channel …
