Marketing
Identifying Your Target Audience | Marketing Research
Many small business owners I work with underestimate the value of marketing research. Marketing research is important in developing your brand and establishing your unique place in the marketplace. More …
How to Develop a Marketing Plan
You don’t have to be a military strategist to know that going into battle unprepared is a losing proposition. Yet small business owners make a similar mistake every day by …
Add Accelerated Mobile Pages to Your Marketing Mix
“How do I freshen up my marketing mix?” is a question I am asked on a regular basis. And there’s good reason for this: A stale or outdated marketing approach …
The Top Marketing Trends for 2017
Marketing trends tend to come at us fast and furiously. After all, this is a field that has been utterly transformed by technology, and continues to change on a daily …
How Branding & Marketing Differ
Do you have a brand? Is it unique? Are you effectively marketing your brand? Many entrepreneurs I mentor struggle with these questions—mainly because branding and marketing are often confused and …
The Benefits of a Public Relations Advisor
Many business owners often ask me if it is worth hiring a public relations advisor or if this is something you do only when you are in crisis control. But …
Harnessing the Power of Emotional Intelligence | Marketing Tips
Entrepreneurs and small business owners are always looking for effective marketing tips to propel their business to the next level. Without a doubt, you will find a variety of different …
How to Communicate Successfully | Effective Corporate Speakers
For corporate speakers and trainers, they address topics that seem inherently dry. But effective corporate speakers know how to turn the most mundane subject matter into a lively, engaging presentation. …
Mastering and Learning Social Media
Every business professional needs to stay ahead of the curve. That is why learning social media should be a priority. But learning social media has many other benefits apart from …
The Personal Selling Process | A Winning Sales Approach
When it comes to sales, we are all looking for a quick fix. But easy solutions don’t always reap the most rewards. However, the personal selling process outlined in the …
