Social Media
Specific Social Media Goals For Nonprofits
Are the specific social media goals for nonprofits the same as for those in the for-profit sector? Everyone has access to the same tools for online marketing. Social media, in …
Using PR Digital Reach To Amplify Influence
We’ve all seen social media posts that go viral. Whether a cute cat video, political positioning, or a part of a company’s clever product campaign, these posts get thousands of …
Posting & Outsourcing Social Media
In Part I of this two-part series on social media, I talked about understanding social media and the many questions that arise when considering social media for your business and …
When to Post on Social Media
By Dr. Isaura Gonzalez , Guest Blogger Have you ever wondered when to post on Social media? Well, you are not alone! This is a conundrum that many entrepreneurs face …
Posting High-Value Content vs. Self Promotion
In our Speak, Serve and Sell seminars, as well as when working closely with my Master Mentors, our conversations often revolve around self promotion and how much is too much …
Social Media Etiquette | Business & Personal
Social media etiquette is a major topic of conversation today. Everywhere. As I reflect on the things that my colleagues, clients, and friends discuss about how to manage their personal …
Effective Engagement on Social Networks
Like it or not, deciding how to effectively engage on social networks is a primary goal for all brands. In my experience, whether you are an exceptionally large company or …
Which Social Medium Best Meets Your Needs?
The rise of social media has been a boon to marketers, who have found it a cost-effective way to reach out to–and get feedback from–existing and potential customers. However, not …
Social Media Outlets | Posting Frequency
Over the last several years, online marketing and social media has become an even bigger priority in how I manage my brand. Whether sharing my message, keeping people in my …
