Learn from Sharon

Press Release

SCOTTSDALE, Ariz. (April 4, 2017)—Customer experience visionary Richard Cassey will speak about the significant impact that ratings and reviews have on a brand’s revenue at the “Breakthrough Marketing for Breakout Sales” seminar hosted by entrepreneur, best-selling author and international speaker Sharon Lechter on April 14 in Scottsdale.

Internet marketing strategies

Top Four Internet Marketing Strategies

Every day, the rapid pace of technological progress continues to amaze me. Although it can sometimes be overwhelming to stay on top of all the latest technological trends, I value the incredible opportunities this presents to entrepreneurs and small business owners, especially when it comes to marketing. A successful Internet marketing strategy is one of the best ways to expand your business and remain viable in a competitive marketplace.

ways to improve customer experiences

How to Best Improve Customer Experiences

If you want a shining example of the value of great customer service, look no further than Amazon. Their willingness to immediately replace any lost package, no questions asked, is one reason why they are so successful. Although you might not have the resources of Amazon, you can still replicate their dedication to providing the best customer experiences.

Why is financial literacy?

Why is Financial Literacy Important?

I am extremely passionate about financial literacy and have dedicated my career to helping others learn the basic principles for success. I have written best-selling books on the topic, as well as given countless speeches all over the world about the value of this knowledge. I even developed a popular financial literacy board game so that teenagers can begin to set the foundation for their financial future. My work will not end until everyone—young and old—has the tools to master financial literacy.

discovering your passion

How to Discover Your Passion

Throughout my career, passion has fueled all of my endeavors. My passion for mentoring and educating youth and adults in financial literacy is what motivates me to get up every morning. Influencing corporations, entrepreneurs, families and individuals to achieve their financial and entrepreneurial goals is at the heart of who I am.

what is brand reputation

4 Tips for Building Your Brand Reputation

In business and in a life, a great reputation is invaluable and should be fiercely guarded. Who you are, what you stand for, and how you conduct your business speaks volumes. That’s why every personal and professional decision you make will affect your brand reputation.

How Rating and Reviews Impact Branding

How Rating and Reviews Impact Branding

Excellent branding makes organizations stand out from their competitors. Apple, Nike, Starbucks, are just a few examples of businesses that have carved out a unique brand with mass appeal and …

Four Steps to Fear Less and Achieve Success

Four Steps to Fear Less and Achieve Success

Organized, persistent, goal-oriented–these are some of the character traits that can make someone successful. These attributes are also the bedrock of everything I have achieved personally and professionally. Despite this, I don’t take anything for granted, because I know how fragile success is—which is one of the primary reasons for fear.

multitask

Why Smart People Don’t Multitask

In today’s busy society, everyone is always looking for ways to expand time. How often have you heard: “If only there was more than 24 hours in a day!” In our elusive efforts, we all want to “save time” and try to avoid “wasting time” at all costs.

When to Quit Your Day Job and Launch Your Company

When to Quit Your Day Job and Launch Your Company

In business and in life, timing is everything.

The famous iPod wasn’t the first portable, hard drive music device; Compaq beat Apple to market by three years. Yet today, the iPod is iconic, and nobody remembers the PJB-100. Knowing when to do something is often just as important as knowing how or knowing why.