How To Write a Press Release That Gets Picked Up

How To Write a Press Release That Gets Picked Up

Earlier this month, I wrote about the key success factors for how to write a press release that gets noticed. Simply applying these factors, however, doesn’t necessarily guarantee that your press release will get picked up. Even if you have done all the right things,...
I Need a Mentor on the Path to Success

I Need a Mentor on the Path to Success

Regardless of where you are in life, having someone to help you along the way can make a huge difference in your endeavors. This is just as true for top executives as it is for entrepreneurs who are just starting out. What I am continually impressed by is the number...
Posting & Outsourcing Social Media

Posting & Outsourcing Social Media

In Part I of this two-part series on social media, I talked about understanding social media and the many questions that arise when considering social media for your business and brand. Today’s post addresses the six fundamentals of posting and whether outsourcing...
When to Post on Social Media

When to Post on Social Media

By Dr. Isaura Gonzalez , Guest Blogger Have you ever wondered when to post on Social media? Well, you are not alone!  This is a conundrum that many entrepreneurs face on a daily basis and through Sharon Lechter’s mentoring program, in which I participate, social media...
Posting High-Value Content vs. Self Promotion

Posting High-Value Content vs. Self Promotion

In our Speak, Serve and Sell seminars, as well as when working closely with my Master Mentors, our conversations often revolve around self promotion and how much is too much when it comes to posting on social media and websites. Self promotion is critical and tricky....
How to do a Press Release

How to do a Press Release

Many people want to know how to do a press release. The answer of course is, “It depends on what your are trying to accomplish.” Many of my clients want to write and post their own press releases, so it’s important to set up an appropriate format beforehand and use it...
Social Media Etiquette | Business & Personal

Social Media Etiquette | Business & Personal

Social media etiquette is a major topic of conversation today. Everywhere. As I reflect on the things that my colleagues, clients, and friends discuss about how to manage their personal and business social media, a big question is whether or not you want or need to...
Essential Business Writing Best Practices

Essential Business Writing Best Practices

There’s a lot of talk about best practices in the world of business. Everyone has something to share about how to be successful. And it’s great that so many people are willing to share! But the wisdom that is imparted is only helpful if it is written in a way that...
Meaning of a Mentor | The Right One for You

Meaning of a Mentor | The Right One for You

Almost everyone I meet raves about the importance of having one or more great mentors in their life. Others don’t understand the meaning of a mentor or how to engage. The first step is to understand what you need to get out of the mentoring relationship. When I start...